Global Automotive OEM — Executive Visibility & Capital Markets

Context
A global automotive manufacturer was preparing for a high-stakes capital markets moment amid industry disruption, EV transition pressures, and heightened investor scrutiny.

Role
Account Director overseeing executive visibility, message discipline, and cross-channel narrative alignment.

Strategy

• Unified financial, sustainability, and innovation narratives into a single “reference point” story

• Positioned leadership as forward-looking operators, not reactive executives

• Balanced regulatory, investor, and mainstream media audiences without dilution

Execution

• Executive byline development and ghostwriting

• Messaging frameworks for earnings and investor moments

• Coordinated earned media strategy aligned with disclosure constraints

• Social amplification tied to investor narratives

Impact

• Consistent message pickup across financial and trade press

• Improved narrative clarity around long-term value creation

• Increased executive confidence and message discipline during live moments

What I’d Do Differently
Introduce earlier scenario planning for activist investor narratives to further stress-test positioning.