Context
A large-scale EV battery manufacturer faced scrutiny around industrial expansion, public incentives, and geopolitical supply chains.

Role
Strategic communications lead responsible for narrative development and risk mitigation.

Strategy

• Shifted conversation from incentives to economic resilience and domestic manufacturing

• Anchored messaging in workforce, regional investment, and long-term energy security

• Proactively addressed misinformation before it gained traction

Execution

• Issues mapping and message house development

• Media briefing materials for national and regional reporters

• Stakeholder-specific talking points for government, business, and community leaders

Impact

• Reduced negative sentiment in earned coverage

• Improved framing consistency across national and local outlets

• Strengthened credibility with policymakers and regional stakeholders

What I’d Do Differently
Push earlier for visual storytelling to complement technical policy narratives.