Advertising
“Many a small thing has been made large by the right kind of advertising.”
— Mark Twain
Advocacy
“If you believe in a cause, be willing to stand up for that cause with a million people or by yourself.”
― Otis S. Johnson
Analytics & Reporting
“Time and money are your scarcest resources. You want to make sure you’re allocating them in the highest-impact areas. Data reveals impact, and with data, you can bring more science to your decisions.”
― Matt Trifiro, CMO at Vapor IO
Bios & Profiles
“Always live your life with your biography in mind.”
― Marisha Pessl
Blogs
“An aspiring writer should write one time and edit ten times.”
— Amit Kalantri
Brochures
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
— Lindon Leader
C-suite Support
“Leaders don't create followers, they create more leaders.”
— Tom Peters
Copywriting
“Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.”
— Bryan Eisenberg
Emails & eLetters
“A correspondence is a kind of love affair.”
— Janet Malcolm
Feature Writing
“An aspiring writer should write one time and edit ten times.”
— Amit Kalantri
Graphics
“You can't use up creativity. The more you use, the more you have.”
— Maya Angelou
Internal Communications
“Alone we can do so little; together we can do so much.”
— Helen Keller
Journalism
“The duty of journalists is to tell the truth. Journalism means you go back to the actual facts, you look at the documents, you discover what the record is, and you report it that way.”
— Noam Chomsky
One-Pagers
“With few words, one can speak the truth.”
— Bryan Adams
Podcasting
“You’re going to be terrible at a lot of things for years until you’re successful. People probably aren’t going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it.”
— Keith Kingbay
PowerPoint
“The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.”
— William Arthur Ward
Press Releases
“PR is a mix of journalism, psychology and lawyering - it's an ever-changing and always interesting landscape.”
— Ronn Torossian
Social Media Audits
“Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.”
— Brian E. Boyd
Social Media Strategy
“Random social media tactics lead to random results. You need a strategy.”
— Stephanie Sammons
Whatever it is, the way you tell your story online can make all the difference.
Website Management
“Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.”
— Leland Dieno
Videos
“Stop thinking of video marketing as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.”
— James Wedmore